San Diego based design agency iHook Creative recently announced and published a possible Padres marketing materials for the 2010 season. The team will feature the slogan “SD Stands for San Diego,” “We Take the Words ‘Play Ball’ Seriously,” among others. Big thanks go out to sdpads1 for breaking the news.
Melvin Update: As sdpads1 is kind enough to point out, it’s not 100% clear this will be chosen as the campaign. It seems strange to publish this in a portfolio if not, but we haven’t had confirmation from the club either way.
Melvin Update 2: Thanks again to sdpads1, iHook responded and this is not the 2010 campaign. Again, I know these creatives are tough work, and the jokes here are just good natured fun. The design itself is appealing, and thanks for responding.
These goofball sayings are often easy to make fun of, through no fault of the agency responsible. I’m proud to say that hasn’t stopped me from making jokes before and likely won’t stop me now either.
In case anyone had forgotten what it means to play baseball seriously during the previous non-ballplaying-seriously years, here’s your answer:
That the Padres are a team of low payroll players looking to make and impact and sustain a career in the Major Leagues. This means they’re running the base path, stealing bases, diving for fly balls or better put… PLAYING BASEBALL.
The iHook portfolio goes on to mention the “SD” logo as the official “primary logo,” to go along with its declaration of being the “official brand” if that makes any difference whatsoever. I don’t remember if I’ve mentioned this yet, but of all the ideas that don’t involve bringing back the brown, this is one of the best. The “SD” logo is clean, simple, traditional (sort of), and iconic. The plate logo isn’t terrible, but kind of sucks. Good work.
Also, keep the sand jerseys. Just want to throw this in here.
New circular logo, usage unknown
The other big news is a new logo that compliments the “SD” design. There are two marks–actually–both circular in shape. One features a sand colored ring, the other with a white ring on the outside. The text “Padres Baseball – A San Diego Tradition” surrounds the “SD” and is set on top of that ring. No mention on what the use case for these logos will be, but again I like the focus on clean design.
Petco’s giant billboards on the outside of the seating bowl will apparently display the marketing campaign, along with advertising signs around the city. Without any franchise players the team can market long term, this approach makes a lot more sense than the current exaltation of little kids.
Speaking of franchise players, or lack thereof, if you didn’t check out the giant photo at the top of the brand portfolio page, do it now. Lolwut?
Bonus link: Sdpads1 rivals Myron Logan for most Padres blogs started
His new one is called RJ’s Fro. Go check it out.