Padres bloggin' since 2007

Your 2011 San Diego Brewers!

January 26th, 2011 by Melvin

It finally happened. The long rumored gray away jerseys have replaced the sand. I’ve been writing this post in my head like a breakup speech all winter long. This is enough to wake me up from my writer’s coma. Suffice it to say I’m pretty pissed off, the new jerseys are not unique and they’re not San Diego.

This isn’t about uniform aesthetics, that is, what I think looks good or what someone else thinks looks good. There is no right or wrong with design. Someone isn’t going to like every design out there.

No, this about the boringification of the team. It’s about the lowest common denominator. It’s about removing every ounce of risk and fun from the jersey until the focus group just says “meh” and moves on. Or goes to breakfast. Motel art.

They just look so run of the mill. Don’t believe me?

Padres jerseys Brewers Jerseys - Spot the difference

While we’re at it, look here and here for differences too.

It is interesting that when the Moorad group took over, one obvious goal was improving the Padres brand. They hired Laura Broderick, a Senior Vice President for Brand Development to do so full time. She’s done a good job too, the brand is more consistent today than I ever remember. One of the most important aspects of any brand is being unique and distinguishable. Yet the Padres are one of 16* teams in the league that use blue as their primary color, and one of 6 teams to use shades of navy blue and white exclusively. Hardly distinguishing. This isn’t the first time an organization with Jeff Moorad and Tom Garfinkel in powerful positions pulled this same shit, exhibit a and b here and here.

People have been yelling for a return to brown for years. It will never happen, at least as a complete brand overhaul to what the team wore in the 70s and early 80s, or something similar. But I did hold out hope we would see at least some homage to it, which one might interpret the new brown camo jersey and hat as such.

The idea behind Bringing Back the Brown is to have something of our own as fans of the San Diego Padres. We don’t want to be the Dodgers or the Brewers. We need something that’s us. Sand away jerseys were something us. Powder blue and navy blue could have been us, but the Rays beat us to it. We don’t want to be them, either.

I hold out hope, but it’s fading fast. What’s funny is I’m more upset about this than I was about trading Adrian Gonzalez, Jake Peavy, or any single on the field decision the team has made the last few years.

This is my Matt Bush. Come 2015, if there is still nothing about the look that screams “PADRES!”, I’ll be complaining.

Posted in controversy, gripes | 20 Comments »

20 Responses to “Your 2011 San Diego Brewers!”

  1. Steve Adler says:

    Melvin,

    Great stuff. I will say, I was not a big fan of the sand. I understand the uniqueness argument, but I just was not feeling it. After being able to see the gray jersey today, I really like it. You can argue that it’s similar and I’ll give you that, but the SAN DIEGO looks much better on gray than is did with sand…IMO.

  2. Ian says:

    What’s there to be pissed about? What pissed me off was how embarrassing the sand was to watch 81 games a year for the past seven seasons. The sand was completely minor league and tacky. The lowest point was last year watching the all-star game and they showed the NL bench and seeing Heath and Adrian stick out like sore thumbs with the hideous sand.. yeesh.. Thank you for going back to gray. I think adding an awesome SD emblem on the sleeve would be a nice touch, but the sand HAD to go, PERIOD.

    • Melvin says:

      Like I said man, everyone is going to have a different opinion about how they look. The point is, the team had one element of their look that wasn’t boring or over done. Now they have nothing.

  3. Elliot says:

    I would like to see the old school brown added to the uniform…like how the chargers added the powder blues to theirs…but I like the change….I can’t stand the sand colors..

  4. william says:

    yes Melvin. A million times .. Yes.
    spot effing on!

  5. Dan says:

    The obsession with the old pee and poop are something I just don’t get. The Padres uniforms of the 70’s were some of the most aesthetically challenged uniforms anyone has ever worn. They were unique, but in a very bad way. Even the A’s who started that madness in the 70’s learned they needed a modern take on such looks and completely changed their green and gold to different less offensive shades. Frankly the Pads best uniforms have all been in the last 15 or so years. They should stick with the color scheme they have, sand and sea. It’s unique and it screams “San Diego”. It’s just unfortunate they felt they needed to cut back on the sand.

  6. Randy Ready says:

    Oh, man – it’s one thing to make the claim that the Padres are Brewers East, but another to see them side-by-side. Just awful. Me being a nitpicker, I should point out that the road hat in the Venable photo was the home, solid white and no longer sports any sand at all.

  7. Sammy says:

    I don’t live in SD anymore, so I get my Padres on TV when I can, and every time last season I glanced at a Brewers game or highlight, my hopes lifted, until I realized it wasn’t the Padres. Now, without the sand color, it’s worse.

    There has to be a way to pay homage to their past without going back to the mustard taco debacle that reigned supreme until the mid-80s.

  8. Jason says:

    I’m a Brewers fan here, just want to get that out of the way to start. Honestly, you’re probably better off with the change. I remember going to a Brewers game against the Padres and I saw them in the sand colored jerseys. It looked like they were white uniforms that hadn’t been washed properly. It looked like someone had washed them over and over in hard water and they were turning yellow because of it. The only distinguishing it did for the team was make them look like they didn’t know how to do laundry. I’m not trying to be mean, I’m just saying what I honestly thought.

  9. SDPads1 says:

    The Sand was the first of the new jerseys that I bought and was hands down my favorite. The switch to gray ranks up there with the 10th Fan giveaway shirts.

  10. [...] Your 2011 San Diego Brewers! (Sacrifice Bunt). Melvin doesn’t love the new uniforms. Neither does Uni Watch [h/t reader LynchMob]. I’m not crazy about them myself, but then, as long as the players perform well on the field, I don’t care much what they wear. I never go to a fashion show thinking, “She’s hot, but I wish her slider had a sharper break.” [...]

  11. AJ the Rastaman says:

    i love gray a lot more than sand. the problem is the logo and fonts this team has now. THEY SUCK. and you people criticising the brown and yellow are nuts. THE GREATEST BASEBALL JERSEY EVER is the old Padres white jersey with brown sleeves and yellow writing. (great font and logo too). unquestionably – that is the greatest baseball jersey of all time. period.

  12. [...] will venable Subscribe via email Enter your email address: Recent CommentsAJ the Rastaman on Your 2011 San Diego Brewers!One-Hit Wonders: Randy Myers to Dennys Reyes | Ducksnorts on Your 2011 San Diego Brewers!SDPads1 on [...]

  13. OBcean says:

    Melvin, you are totally right on. I am one of a handful of people who loved the ancient Padres brown and yellow, let alone the orange. The new design is virtually indistinguishable. It makes me very, very sad.

  14. Joshua says:

    Wow strong opinion. The only thing I agree with is that likes and dislikes are simply a matter of opinion. I understand how many want to be unique however being unique at the expense of being a laughing stock is not cool. It’s kinda like the bald guy with a bad toupee, yeah he stands out but for all the wrong reasons. Sand unis were hideous.

    Brown does not belong on any sports uniform. It belongs on carpet, dirt, leather etc. but not a sports team. The team is making progress when it comes to fshion, no doubt about it.

    Besides that there is a reason the rest of the teams use gray, thats what the majority of people will buy. Sorry to say that those who prefer brown and yellow are clearly in the minority. If I am a business owner do I try to please the minority or majority? That’s an easy question.

    • Melvin says:

      Garfinkel has said that brown jerseys sell very well for the team. I think is hardly “clear” which color the majority will buy.

      Also, as I think I have in fact made clear, I’m not advocating for a specific change. I didn’t even advocate for the team to keep the sands. I just want the uniform to have something unique to the team about it.

  15. Joshua says:

    I have to prefice this by saying I am a Padres fan living in Phoenix now, however When I go to see the Padres when they are in town or at spring training I have yet to see a sand colored jersey on a fan.

    Now in my personal opinion the only brown unis that I liked were the 84 era unis, but I honestly think thats more based on sentiment then anything. Great memories of being a kid and my dad taking me to the Padres games. Thats around the time I became old enough to understand what baseball was. Very special time for any baseball fan. So I think that’s the only reason I still love those unis.But hey thats me

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