Fans put off by former CEO Sandy Alderson’s frank, earnest, and no holds barred oratory style got what was coming to them today as new Padres CEO Jeff Moorad responded to fans’ questions. Rather vaguely, for the most part.

I’ll admit I can understand the need to be cuddled. Protected. Lovey dovied. Especially someone of the casual fan variety. In fact, even as a guy who would prefer a direct response from management, even if that means a risk of situations and answers changing down the road, but that’s exactly it. Details are unpredictable.That type open of communication is great for those who understand and pay attention to realities, but in the broad scheme of an entire fan base it can hurt the organization as a whole.

In this interview Jeff Moorad brings the boring, the bland. Enjoy it, because you asked for it.

What does Moorad have in store?

That diatribe aside, I’m happy to report Moorad in this q&a session did answer many of my questions about his role. Until this point, I was pretty neutral about him coming on board. Sandy Alderson as President and CEO satisfied me, even in light of the morbid 2008 season. It did become clear to myself and many others that John Moores’ time as owner needed to end. If the new owner has different ideas for the team presidency, thems the breaks. I get it.

Change for the sake of change, however, is stupid. Being excited for something about which you know no details doesn’t make sense. That’s what Moorad was. Unless I missed something, nobody in the media ever bothered to explain, or ask and “report”, as they apparently call it in the businesss, on what kind of philosophy this guy is all about.

We did learn early on, and was confirmed in the q&a, he believes in investing heavily into amateur talent through the draft and internationally. Well, that’s a good start. But it doesn’t cover everything, not by a long shot.

Rumors swirled that Moorad is a hands on type executive, insofar as intervening with his baseball people in the Diamondbacks organization and lobbying for the boneheaded Eric Byrnes extension. You’ll have to forgive me, but that extension represents all that is completely idiotic and irrational about the shortsighted thinking that pervades the old ways of baseball. Moorad rewarded short-term fan popularity and flash in exchange for the realistic production one would expect from a player like Byrnes. Hearing about it sent a chill down my spine.

Visions of my beloved Padres turning into a small budget version of the Seattle Mariners danced in my head, with owners who think they know baseball pulling strings based on outdated thinking from their 1976 mainstream baseball strategies. 61wins and 101 losses on a $118 million dollar payroll. It wasn’t just the Mariners’ results though. Their entire mindset and philosophy, until recently, was garbage. Like the Eric Byrnes extension. Screw that. I don’t want that.

Luckily, Moorad’s response to mine and similar questions about his role and philosophy seem promising.

MelvinNieves: Hey Jeff. Will you be involved in much player personnel decision-making? If so, what is your philosophy on talent evaluation? Do you believe in the more advanced metrics?

j_moorad: Very little — I believe in letting the club’s GM take a leadership role in all personnel decisions — I’ll be available as a resource as needed. I do believe in any and all forms of scouting, old-school or sabermetrics included.

Very good then. Leave the baseball to the baseball guys. Not surprisingly, he skipped my inquiry about the Eric Byrnes situation. That’s ok. Hopefully the rumor wasn’t true. If it was, it seems he’s learned from it.

There’s still no indication Mr. Moorad will leave the right baseball guys in charge, but that’s a question he smartly will look into and put off until the offseason. And we know he understands there’s a place for stats and a place for scouts. Cheers to that.

Other Stuff

• Right off the bat, reader 23gonzalez wonders about a long term deal for the actual Adrian Gonzalez. “Why wait until 2010?”, is Moorad’s response.
• miatamx5 is curious, as are we, about the possibility of new uniforms. Preferably brown will make a triumphant return. A major uniform change like that does not appear on the horizon, Moorad replies. “I’m a big fan of the Padres colors — unlike Arizona, where we changed the colors completely, the only thing I’m open to is an occasional tweak to the designs.” We need to get started suggesting some tweaks.
• I asked how close the team needs to be to contention in order to add payroll. “Within striking range — if the deadline was upon us today, we’d be open to adding an appropriate player or two.” That kind of answers my question, the cool part is that quote was used as the caption for the article.
• Later in the chat, I was curious to how the PETCO debt affected the sale of the club, and the year to year finances. “…We look at it as a large “rent” payment and accept it as the team’s part of a great stadium project.” A hard question to answer in this dumb little chat no doubt, but not the kind of answer I was looking for.

Lots of other questions and non-answers, including a non-answer about moving the PETCO park fences. Moorad does respond to some personal questions, if you’re in to that kind of thing.

I don’t mean to step on Melvin’s toes, but I feel the need to address Sandy’s dismissal myself.

As Mel documented, John Moores is no longer the owner of the San Diego Padres and, in a matter of time, Sandy Alderson will no longer be the team’s CEO. Despite my earlier requests that Sandy be kept on board, I welcome this changing of the guard with open arms.

Plain and simply, my patience has run out.

I have a handful of complaints, leaving out the 99 loses and bleak outlook for 09, that include Alderson’s work as an ambassador to the Padres community and the draft.

I should start by saying that Alderson’s reaching out to the local radio station was a noble effort. Unfortunately, Alderson often came off as prickly and condescending, torpedoing that noble effort. It seemed to create a divide between the people selling the tickets and the people buying the tickets and, coincidentally or not, the team may sell less than two million tickets in 09, a fifteen year low.

And, of course, there is Trevor Hoffman.

There are no heroes or villains in the story of the end of Hoffman’s Padre career. From everything that we know, which admittedly could be nothing, all parties did their part to severe the relationship. Except the fans, who were left playing the role of the children of a bitter divorce, after a year in which the team dropped 99 games, and were tormented with talks of trading the team ace.

If nothing else, this offseason has been exhausting.

Then there’s the draft.

This is likely (probably) cherry-picking, but it’s also legitimate. As we’ve discussed already, the system is lacking in impact talent in the higher levels, with Kyle Blanks and (hopefully) Matt Antonelli looking like the only potential big league starters scheduled for Portland this year. There is more talent the further down you get, especially when you go way down, but they’re years away from contributing.

When you look at the 2008 team, the only homegrown player who came up in the Alderson era and really contributed was Chase Headley. And while Nick Hundley, Paul McAnulty, and Will Venable did chip in, Headley is the only true everyday player generated by this system. And outside the aforementioned Blanks and Antonelli, there doesn’t seem to be a whole lot coming soon.

This takes us back to patience. Alderson has had four years with our San Diego Padres and the seeds he’s helped plant (and the “helped” part is an important distinction) are still years away from bearing fruit. That would seem to mean that this team still has a couple of years left throwing dinner parties during its home remodeling.

At some point, you have to ask when enough is going to enough. And it would seem to be now.

R. EDIT: It’s been brought to my attention that Blanks was drafted in 04, before Alderson came onboard. Make of that what you will.

Looks like the Padres will have a new owner, Jeff Moorad. The worst news of the day is that Moorad will take over as CEO for Sandy Alderson in the next few months.

We’ve made our confidence in Alderson well known, and I have yet to learn any reason why Moorad is qualified to evaluate talent, or what his team building philosophy may be. Though we have heard about his preference for building through the draft, which is a great start, but it isn’t much of a philosophy in itself. Of course, there’s no guarantee he will be the one evaluating players or setting the philosophy, but it sure looks like a possibility.

Moores said that under terms of the deal, Moorad and his partnership will have as long as three years to buy out the controlling interest. Until then, Moores will remain the Padres’ control person, representing the club at owners’ meetings and sitting on numerous committees.

Moores said the sale value of the club, determined through a series of closings, will ultimately be more than $500 million, including debt. That means Moorad still must come up with about $165 million to close this part of the deal. Last year, Forbes Magazine valued the Padres at $385 million, 19th among the 30 Major League teams.

As far as the Padres are concerned, Moores said he’s invested $100 million in the team over the course of 14 years and has a sizeable debt service tied to the construction of PETCO Park, at a cost of $454 million.

From MLB.com

(This is the second installment of what I hope will be an ongoing discussion between us here at the Sac Bunt and new Padres owner to-be Jeff Moorad. Maybe one day, he’ll talk back to us.)

It’s no secret that you’re acquiring a Padres team that has seen better days. They’re coming off a 99-loss season with a repeat looking likely. Your predecessor, John Moores, is going through a very public divorce that seems to have forced the team down to a $40 million payroll, and that payroll has already made casualties of Trevor Hoffman and Khalil Greene (although anyone crying about Khalil should not be listened to), with Jake Peavy looking like he’s next in line.

And to top it all off, there’s not a whole lot to look forward to, with our minor league system getting lukewarm reviews. Keith Law recently ranked our team 19th in the league, while John Sickles and Baseball Prospectus have both assessed the Padres as having depth but without much impact talent coming up.

The current administration has already started taking steps towards making it up to the fans. Among the perks us fans can look forward to this season at the Pet are seven 2-for-1 days, which is two tickets for the price of one, and 5-for-$5 at every home game, a deal that comes with a dog, a soda, peanuts, popcorn, and a cookie. If I recall correctly, all of the 2-for-1 days last season were day games during the week, so I guess that’s nice, but I’ll definitely be looking into the 5-for-$5 deal. And I do hope that something’s done to ensure that these deals go better than last year’s dollar days.

But there is something even better that you, Mr. Moorad, can do to immediately get us fans behind you: bring back the brown.

Before I get ahead of myself, I pose this question to you: what do the Padres have in common with the Brewers, the Red Sox, and the Rays? Clearly, it’s not a playoff berth in 2008, it’s the use of dark blue as a primary color. The Brewers even use gold as a secondary color, one that looks just a bit like the Padres sand, and they’ve used it since the mid-90s. So the Padres fans not only have to deal with futility on the field and a lack of excitement in the minor leagues, but they don’t even have a look to really call their own.

Bringing back the brown, a color that this team used until the early 90s, gives this team an identity. In all of the big three sports, only the Cleveland football team wears brown. Is it because it’s ugly? No. Probably. But what’s ugly? Personally, I think the current Padres look is embarrassing in its blandness and after five years of it, I’m ready to move on. The Padres have a history of brown, having worn it for their first 20 years, and now is the time to come back to it. I’ll even make a deal with you: the mustard, which was as much a part of those jerseys as the brown, doesn’t have to come with it. Keep the sand. In fact, keep the sand jerseys. I like them, although we need to lose the bowtie script. Just bring back the brown.

The Friar was never meant to wear blue.

Trevor Hoffman by SD Dirk

I know it isn’t going to sell newspapers or generate controversy, but I don’t think we’ll ever know exactly who is responsible if Trevor Hoffman is no longer a Padre. We have a lot of opinions thrown around as to why that may be, coupled with a heaping truckload of confirmation bias ready to jump at the chance to condemn whichever side of the argument we happen to usually approve of.

For the most vocal of fans and columnists, this generally means blaming the arrogant, ivy league nerds who run the team front office. As a matter of full disclosure, more often than not I give those arrogant, ivy league nerds the benefit of the doubt in their decisions.

Where I do find fault with the front office, and I think many will agree, is in their PR abilities. The dysfunctional relationship between Padres President Sandy Alderson and Billy Werndl plus Darren Smith, hosts of the radio show Alderson frequents creates a public relations nightmare. The result is less of an interview and more of a grilling designed to trap Alderson into saying what meets the obvious negative bias the hosts hold toward the team. Alderson often responds in kind with an insulting, arrogant tone which is seems directed towards the broadcasters, but gives a poor impression towards the fans. It does make for controversial, attention grabbing radio, so I guess the hosts win the battle. But I digress.

Only thinly veiled in the media coverage of an emotional event like the possible departure of Trevor Hoffman is a search for truth. Each side gives their version of events, and just as in other aspects of life, the reality often lies somewhere in between. My interpretation of the events goes like this:

Trevor’s Side

• Hoffman received a 1 year offer of $4 million and team option for 2010 with no buyout, about $3.5 million less than his salary last year, which he saw as an insincere PR move.
• The club refused to allow Hoffman and agent Rick Thurman to negotiate with Padres owner John Moores.
• Sandy Alderson may have animosity towards Thurman, perhaps because of Thurman’s agenting style, or perhaps for another reason.
• Hoffman deserves special treatment from Moores due to Trevor’s icon status.

Front Office Side

• The team received neither approval or disapproval of the contract offer one month after the offer was made. They also were willing to negotiate the price of the deal.
• Moores hired Alderson for the exact purpose of distancing himself from baseball decisions, the team found a meeting with the owner inappropriate.
• It is possible that Moores was willing to meet with Hoffman to discuss the direction of the team, but not for contract negotiations or with Hoffman’s agent present.
• Thurman went public with negotiation details after the club asked to keep them private.
• After about a month with the offer on the table, the team took it off.

To me, the fault for booting the situation could go either way. My question is, who are we to judge the culpability for Hoffman’s departure? We’re outsiders! Even the people with fancy press passes and radio shows, the sources of our information, are outsiders. All they do is talk to those actually involved, then usually form an opinion based on who slanted the story the best, or go with the side they intended to believe from the beginning.

For whatever reason, even if it’s his own fault, I will be deeply saddened if Trevor Hoffman isn’t a Padre for the rest of his career. Like many people reading this, I grew up with Trevor as part of my life.

And you know what? Writing with the caps lock key stuck with lots of exclamation points doesn’t make anyone more of a fan than me. Neither does asking ill informed questions or giving ill informed rants on radio shows. That stuff doesn’t demonstrate intensity. It characterizes an emotionally fragile person with messed up priorities.

I’ll miss Trevor. But lets not kid ourselves about who we are and what we know.

Photo

Build, Break, Rebuild

“The draft has never been anything but a fucking crapshoot. We take fifty guys and we celebrate if two of them make it. In what other business is two for fifty a success? If you did that in the stock market, you’d go broke.” -Billy Beane

While 2003 may have been the end to an era, it would be difficult to argue that much had changed following the 2004 Amateur Draft. In a draft where the executive decisions were inexplicably carried out by owner John Moores, the Padres drafted local Mission Bay High School product, Matt Bush. The team immediately felt the return of their $3.15 million investment when, 13 days later, Bush was arrested in a night club scuffle under suspicion of “felony assault, and misdemeanor trespass and disorderly conduct… [and] underage drinking.” What’s worse, the dude’s a biter.

The move was immediately scrutinized as many believed it was merely predicated due to a financial bottom line as opposed to acquiring top shelf talent. While this isn’t necessarily a fair assessment (Bush was considered a Top 10 prospect in many circles and the Padres weren’t the only team who refused to pay premium prices for first round picks), the move ushered in a new philosophy and face for the front office:

John Moores rebuilt the Padres’ entire draft and development department, from the top down. Sandy Alderson, former executive with Major League Baseball became a part owner and team CEO. Grady Fuson, who nearly worked his way to general manager in the Texas Rangers’ system due to his extensive experience as a scout and talent evaluator, was named Padres Director of Scouting. Paul DePodesta, former Executive Vice President and General Manager for the Los Angeles Dodgers became Padres Special Assistant for Baseball Operations.

The franchise distanced itself from frivolous spending and settled with modest payrolls ranked either near or below the Major League average; fan favorites left via free agency. While the casual fan saw departing players and the concept of a modest player payroll as a black mark upon the franchise, the team began a new approach to the draft to create an advantage.

Since the move to Petco Park, the Padres have struggled promoting from within due to years of neglect that relegated their farm system near useless, ranking near the worst in the league up until this past season (courtesy of Baseball America):

2005: 27th

2006: 29th

2007: 29th

2008: 12th

The marked improvement can definitely be attributed to the new franchise philosophy and although this couldn’t happen overnight, the franchise continues to exhaust every effort in order to restock their depleted farm system. The methods in which Alderson and company sought to improve this franchise were dubbed by sportswriter Tom Krasovic as “Sandyball,” and simply reiterated the importance of acquiring extra draft picks in any way possible:

[Getting extra draft picks] is done by offering salary arbitration to a free agent who played for your club the previous season. If the player declines and signs with another team, the original club gets one or two high-end picks in the next June amateur draft. Under Alderson, the Padres have obtained 12 extra picks, including seven in 2007 and another three for the upcoming June draft. From 2000-2005, they had two extra picks. “The farm system has improved,” Alderson said. “That’s partly because of more draft picks. But it’s also partly more effective use of draft picks.”

The method – from the standpoint of retooling the farm system – worked. As outlined above, over the past three years the Padres have hoarded sandwich picks more than at any other point in franchise history and, in that time, selected more players in the first three rounds than any other team in baseball.

Money allocated for contracts to Padres’ draft picks is also far more significant than in years past. In 2007, the Padres managed to sign all but one of their twelve first day draft picks and this year they not only had a successful Amateur Draft, but they locked up an additional $4.8 million in player contracts during the International Draft – which, not so coincidentally, is the first year in which the Padres’ $8.5 million scouting facility in the Dominican Republic has been open. That total, according to a report in the Union Tribune, was approximately five times their normal amount, “as the Padres spend about $1 million during the international signing period.” Of the five players taken that day, all four that played in Latin America made ESPN’s Top 12 “Best Latino Prospects of 2008” list.

The hope is that their growth and maturity as a franchise continues with an unshakable focus for sustained future prosperity, no matter how the major league squad is playing at the moment. With this front office and the impressions they’ve made through their accomplishments, there’s reason to be optimistic.

The San Diego Padres Baseball Club, like any large business, is a complex entity. Lots of employees with different skill sets work together to provide us fans with the entertainment experience we come to expect. From groundskeepers to broadcasters, quantitative analysts to medical staff, it takes a lot to operate a baseball team.

As is the nature of the entertainment industry, fans can only follow the workings of the team as often as their leisure time, and entertainment budget, allow. In order to follow a sports team, fans rely on others, most often members of the media, to report on and summarize team related information, and keep fans in the loop with their team. The spectrum of these reports varies wildly, ranging from sports updates on the nightly news to in-depth, frequently updated websites.

Now, thanks to the internet and other new forms of communication, in depth coverage is available to anyone who cares enough about watching grown men run in circles. Web sites provide competition for the analysis fans need to enjoy the game.

The bad news is, San Diego traditional media hasn’t successfully responded to the improvement in sports coverage. Radio commentators and newspaper columnists supply fans with misinformation, poor research, and display a less than thorough understanding of the complexity under which the San Diego Padres conduct business.

Therefore TheSacrificeBunt.com, in conjunction with VoiceOfSanDiego.org present a series titled “Padres 101″. We will break down the business environment that surrounds the team, and all the background info behind decisions the team has made to stay competitive. This is the stuff you don’t hear on the radio. Stay tuned.